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Friday, March 9, 2012

The Devils In Your Details

What's cool about the web and social media is big issues like Kony 2012 can be spread like wildfire with millions of views and participants in just a few days.

And as with many big issues, identity theft is a threat that people are aware of but still fail to take very seriously.

Roll7 have created a cool new campaign to stamp the message home via an interactive online experience that uses your Facebook friends to illustrate the dangers in a video.

It’s nicely done with some special touches (such as the phone call moment). Obviously with these things it’s up to you whether you want to put your personal details in...but it’s interesting to see the direction in which these web viral campaigns are heading.

Check it out at

Here's a video we created using the website: