The Devils In Your Details

What's cool about the web and social media is big issues like Kony 2012 can be spread like wildfire with millions of views and participants in just a few days.



And as with many big issues, identity theft is a threat that people are aware of but still fail to take very seriously.



Roll7 have created a cool new campaign to stamp the message home via an interactive online experience that uses your Facebook friends to illustrate the dangers in a video.



It’s nicely done with some special touches (such as the phone call moment). Obviously with these things it’s up to you whether you want to put your personal details in...but it’s interesting to see the direction in which these web viral campaigns are heading.



Check it out at www.thedevilsinyourdetails.com



Here's a video we created using the website: http://www.leakreality.com/?vidid=df18ba5c0361170304fb90424081dda2

The Bark Side - Dogs Barking Star Wars Imperial March

Star Wars fans love this cool advert from VW featuring dogs barking the Star Wars Imperial March theme tune. The melodic mutts, some dressed as characters from the space movie, are part of an "Intergalactic Invite" by Volkswagen for their Big Game Party 2012. A black labrador wears Darth Vader's familiar coloured chest piece, while other cute dogs are dressed as an Ewok, C-3PO and Chewbacca. And as the tune ends, a greyhound dressed as an At-At strolls across the front. Enjoy!

Cool Advert - Crafted Entirely From Paper

A behind the scenes video of the latest cool advert from Peugeot made entirely from paper. There are dozens of paper cuts, hundreds of Peugeot models and an infinite amount of patience. Peugeot didn’t take the easy option and animate in CGI. They looked for something different, something more authentic and crafted to reflect Peugeot’s philosophy for designing their vehicles. With that in mind, Peugeot asked London designer Kyle Bean and director Joseph Mann to make this Peugeot commercial entirely from paper.

“Blinkink director Joseph Mann has teamed up with Blinkart designer extraordinaire Kyle Bean to create a stunning stop motion paper world for Euro RSCG and Peugeot. Mann and Bean, along with their team of paper artists, created everything in the 30″ film, including hundreds of individual spanners and bollards, over a period of 4 weeks entirely bespoke.”

Cool football skills on show at 'flash kick' event in London Victoria

As part of a cool advertising campaign for the new Samsung Galaxy Note, a ‘flash kick’ at London’s Victoria station. Watch to see how 4 footballers use fancy football skills, along with the brilliant screen and innovative S Pen of the Samsung GALAXY Note, to transform a routine commute into a spectacular event for Londoners.

Check out more Project Teamwork videos from Samsung Mobile and ESPN at

http://www.espn.com/projectteamwork